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PolyOne Launches New Authentication Technologies to Combat Counterfeit Goods

Draws from covert, overt and forensic techniques

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

PolyOne Corporation has launched PerceptT Authentication Technologies, a full-spectrum portfolio of brand protection solutions. This new suite of technologies draws from covert, overt and forensic techniques, enabling manufacturers to efficiently protect their products from counterfeiting or unauthorized distribution.

PerceptT technologies include formulation and consultative services to assist manufacturers and brand owners in minimizing the potential risks and loss of revenue from counterfeits in applications such as consumer goods, medical devices, packaging and consumer electronics.

“Percept technologies are the latest example of our commitment to our solutions-based approach focused on helping customers enhance their brand and grow their business,” said John Van Hulle, president of Global Color, Additives and Inks at PolyOne. “This highly customizable set of technologies was developed to help our customers protect and grow market share and reduce risk.”

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